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Account Planning

Account Planning aims at working with consumers as partners in the process of developing advertising. The involvement of customer's input at every stage inspires creative ideas that guide and validate the resulting campaign in the consumer's interests. An account planner is the "consumer's representative" in the agency. Account planning is an important ingredient of advertising and planners add an element of creativity to the advertising mix.

360 Studio Red finds out what makes people tick and use that market information and research data to guide the campaign process.

We have the ability to bind together the consumer and the level of awareness.

Provide effective implementation of the insights within the business.

Understand and draw insightful conclusions not only from the consumer, but also the brand.