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Lead Generation

Lead generation is a marketing term that refers to the generation of prospective consumer interest or enquiry into a company's products or services. It is the buyer who decided the nature of lead generation. Leads can be generated for numerous purposes :

List building.

E-newsletter list acquisition.

Basically there are two types of leads in the lead generation market: sales leads and marketing leads. Sales leads are generated on the basis of demographic criteria such as, income, age, etc. These leads are resold to multiple advertisers. These leads are followed up through phone calls by the sales force. On the other hand, marketing leads are brand-specific leads generated for a unique advertiser offer. Marketing leads are sold only once because transparency is a necessary requisite for generating marketing leads.

Lead generation services will help you meet any business challenge. Our extensive experience in sales and marketing will help you increase your sales considerably. Backed by 360 Studio Red sales lead generation, you can look forward to a profitable business.

Lead generation business can help any kind of business. The most common industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores.

Online lead generation is a method of generating sales leads and winning customers via internet. The internet has proved to be an effective tool for the development of targeted lead generation campaign offering geographic, demographic, and contextual targeting services.